Privacy Policy
Last Updated: September 2023
At FloorBox, we recognize the significance of privacy. This Privacy Policy ("Privacy Policy") illustrates the methods we employ to collect your information, the rationale behind it, and how we put it to use.
Applicability: This Privacy Policy pertains to your use of our websites and mobile websites (collectively, the "Site") as well as our mobile applications (collectively, the "App," and together with the Site, the "Service"). The Service includes websites and mobile applications operated by FloorBox, a U.S.-based company and its associated brands ("FloorBox," "we," or "us"). If you access a different website or mobile application, including another FloorBox website or mobile application, the privacy policy of that website or mobile application will apply. To comprehend how that website or mobile application operator processes your information, please consult their privacy policy.
This Privacy Policy also covers the information you provide to us after being presented with or directed to this Privacy Policy. This could occur, for instance, when you share your information with our service representatives (e.g., a customer service agent, design professional, or installation or assembly expert) or send us a letter, email, or chat.
Before submitting information to the Service, please thoroughly examine this Privacy Policy.
Categories of Collected Information and Usage: We gather three general categories of information: (1) Information you provide to us; (2) Information we automatically collect from your use of the Site or the App; (3) Information we collect from third parties.
How we utilize your information depends on when we collect it and what we collect.
Information Provided by You
Personal information (or “PII”) may include:
- -Your name and contact details (including your email address, mailing address, phone number, and password) ;
- -Additional profile information (such as birth date, gender, location, and preferred language) ;
- -Your payment information (including your credit/debit card number, security/CVV code, and expiration date) ;
- -Your financing details (such as social security number, birth date, and income) ;
- -Your interactions and communication history with us (including recorded service calls, chat and instant messages, or communications via our social media channels) ;
- -Other data (such as product reviews, forum posts, survey responses, participation in promotions, and other user-generated content, which may encompass, but not limited to, images you submit).
How we use, employ, or “process” the information you share with us and the rationale for gathering it:
- 1. Improving user experience: We use your communication history with us, along with other details like supplementary profile data, to operate, safeguard, enhance, and optimize the Site and App while tailoring and customizing your experience.
- 2. Applying for financing solutions provided by finance providers: On behalf of the chosen finance provider, we collect and send your financing data to facilitate your application for financing products.
- 3. Analyzing data, employee training, and ensuring quality: The information you provide may be used to educate our team, refine our services and features, and perform internal analysis and performance tracking.
- 4. Interaction, marketing, and promotion: The information you provide may be used to tailor our communication with you and administer programs such as referrals, rewards, surveys, sweepstakes, contests, or other promotional activities. Furthermore, automatically collected information may be used to initiate marketing communications, like SMS shopping cart reminders.
- 5. Account creation: To establish your account, we need your name and contact information. This data is crucial for delivering specific services and features on the Site and App, as well as fulfilling our contract with you when you place an order.
- 6. Communicating account details: Your name and contact information are needed to supply crucial account updates, such as order confirmations, adjustments to account settings, and notifications about the Site, App, or associated terms and policies.
- 7. Managing payments, executing orders, and issuing refunds: We use your name and contact information to carry out our contract with you and process your orders. We also use your payment data to handle payments and ensure compliance with relevant laws. You consent to these processes by providing any information including PII. You may update your PII or “opt out” from receiving certain communications and correspondence from us at any time through your account access on our website or App or through email correspondence sent to legal@floorbox.us
Information Collected Automatically Through Your Use of the Site
- We may obtain non-personal information from your use of our website and through the use of commonly-used information-gathering tools. This non-personal information may include the following:
- Purchase history and saved items (including items you've purchased, added to or removed from your cart, or saved for later)
- Log data and device details (such as usage information for the Site or App, IP address, access dates and times, hardware and software specifics, device info, device event data, unique identifiers, crash data, cookie data, location data, and page/product views or clicks)
- Geolocation data (including IP address, browser details, or mobile GPS info)
- Cookies and related technologies (such as web beacons, pixels, and mobile identifiers; for more information about these technologies and how to manage them, please refer to Our Cookie Policy)
Utilizing information collected automatically: How we apply it
- 1. Analyzing data, training personnel, and maintaining quality: We may use automatically obtained information for staff training, internal analytics, fraud detection and prevention, and service and offering improvement.
- 2. Developing and sustaining a secure environment: We use automatically gathered data to adhere to applicable laws and assess the satisfactory performance of our contract with you.
- 3. Providing customer support and handling returns: We use your saved products to facilitate your purchase decisions and employ your purchase history to fulfill our agreement with you, ensuring a positive customer experience.
- 4. Communications, marketing, and targeted advertising: We may use automatically collected data, such as cookies and related technologies, to deliver the most relevant ads to you.
- 5. Enriching the user experience: We leverage your log data and device specifications to manage, protect, enhance, and optimize the Site and App, while tailoring and customizing your experience.
Information obtained from third parties
- Including third-party services (for instance, if you link, connect, or log in to the Site or App using your Google, Facebook, Instagram, or Twitter accounts) or other sources (like your contacts or brands we collaborate with)
- Your name and contact information (including your email address, mailing address, phone number, and password) Social media usernames (like your Twitter or Instagram username)
- Additional details (including demographic data, fraud detection data, and information about your activities, experiences, and interactions both on and off the Site and App)
Utilization of information obtained from third parties and the reasons for collecting it:
- 1. Ensuring a secure environment: To prevent fraud and assess risks, we may collect your information from third-party service providers and/or partners (e.g., identity verification services) and merge it with the data we have on you.
- 2. Communication, marketing, and promotional activities: Using the information we gather or receive from third parties, we can tailor our communication with you and manage programs like referrals, rewards, surveys, sweepstakes, contests, or other promotional events.
- 3. Profile creation and registration: If you opt to register with us through another service, such as Facebook or Google, including Google's one-tap login service, we will utilize the information from these third-party services. Connecting to third-party applications or services is optional. To help complete your profile, we collect public information from the linked account when you create your account through another service.
- 4. Invitations from non-members: We may obtain your information when a friend or contact invites you to use the Site or App. This data will be used to facilitate your invitation and oversee our referral program.
When We Disclose Your Information
- We disclose your information to the following categories of recipients as a crucial aspect of providing the Site, the App, the Service, and related offerings, such as customer support, to you:
- FloorBox Inc. subsidiaries and affiliates, which include associated entities within the FloorBox group.
- Entities and individuals that assist us in delivering our products to you, including suppliers, payment service providers, logistics experts, and delivery and freight companies.
- Professional service providers that help us operate our business, including marketing agencies, software vendors, consultants, and advertising partners.
- Companies approved by you, like social media platforms (if you decide to link your accounts to us) and payment processors or financing providers and card-issuing banks if you opt to use their services or offerings.
- Government and law enforcement agencies, as well as relevant parties in civil litigation, to (i) comply with legal processes, subpoenas, orders, or other legal or regulatory requirements; (ii) enforce our Terms of Use or other policies; or (iii) pursue available legal remedies or defend legal claims.
- We may access or disclose your PII or non-personal information, in order to: (1) comply with the law or legal process served on us; (2) enforce and investigate potential violations of our Terms of Use, including use of this site to participate in, or facilitate, activities that violate the law; or (3) protect the rights, property, or safety of our employees, customers, or the public.
- We only share your information with third parties as outlined in this Privacy Policy, with your consent, or as disclosed when collecting your information, provided that such third parties agree to comply with provisions of this Privacy Policy with respect to the use of your PII. We may anonymize your information and share such anonymized data with third parties for any purpose allowed by applicable laws. We will never share information collected through FloorBox's SMS program for another company's marketing purposes, whether anonymized or not.
Financing Providers
If you decide to apply for a financing product offered by a financing provider, we collect some of your financing details on behalf of that provider. Upon completing the application form, we transmit the data to the financing provider and promptly delete it from our systems, except for information we need to retain to provide services to you. We will not use your financing information for any other purpose.
Our Cookie Usage
- We utilize cookies when you visit our Site and App to analyze traffic, enhance performance and content, and offer an integrated and more personalized shopping experience for our customers. Cookies are small text files stored by your internet browser on your computer. While our cookies may change occasionally, we generally employ the following types of cookies:
- Functionality cookies: which enable you to navigate the site and use our features.
- Analytics cookies: which let us measure, analyze, and understand how our customers utilize the Site and identify ways to enhance its functionality and your shopping experience. For instance, we employ Google Analytics to help us assess your use of the Site, generate reports on website activity, and provide other services related to website activity and internet usage. To learn how Google Analytics collects and processes data, visit: "How Google uses information from sites or apps that use our services" at www.google.com/policies/privacy/partners
- Customer preference cookies: which assist us in remembering your preferences (such as language or location) and make your experience more personalized to you.
- Targeting or promotional cookies: which help us deliver pertinent digital ads to you. These cookies also limit the repetition of ad displays and assist us in measuring the success of our advertising campaigns. We utilize cookies to recognize and retarget users who might be interested in our products, services, or offerings on our Site as well as third-party websites. For example, we use proprietary technology to specifically target users by crafting advertising materials based on their prior actions. To disable interest-based ads, kindly refer to Direct Marketing and Behavioral Advertising below. You can block cookie usage by adjusting the settings in your web browser, ensuring that (i) it refuses new cookies, (ii) it informs you about new cookies, or (iii) it eliminates all previously received cookies. By deleting or disabling future cookies, your user experience could be affected, and you may be unable to utilize certain functions of our Site (such as retaining items in your Cart between visits, personalizing your website experience, and tailoring marketing messages).
- In addition, we use web beacons to help us recognize your device and analyze user behavior, like responses to promotions. Web beacons are tiny GIF files that can be embedded in other visuals, emails, or similar materials. To block web beacons on our site, you can employ tools like AdBlock Plus. To block web beacons in emails, set your email program to not display HTML in messages.
Direct Promotions and Customized Advertisements
- We might send promotional communications and materials directly to you via email, postal mail, and other channels to keep you updated about new products, special offers, and other information we believe may be of interest to you. You can opt out of receiving our direct promotional messages at any time by adjusting your preferences here or by clicking the "unsubscribe" link in any promotional message you receive from us. Please be aware that it could take up to 72 hours to process your request and update our systems. Keep in mind that if you request us to stop sending you promotional messages, we will continue to send you essential administrative and service communications (such as order updates and other vital or transactional details).
- Please note that if you use multiple names or email addresses when interacting with FloorBox or using the Site or App, you might continue to receive communications from us directed to any name or email address not specified in your opt-out request.
Personalized Advertising
- On FloorBox-owned and operated sites, as well as third-party sites and platforms, we may display tailored interest-based ads. These ads, also known as personalized or targeted ads, are presented to you based on information gathered from activities like purchasing on our sites, visiting sites featuring FloorBox content or advertisements, interacting with FloorBox tools, or utilizing our payment services. We accomplish this by leveraging various digital marketing networks and ad exchanges, using a range of advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile identifiers, along with specific services offered by certain sites and social networks, like Facebook's Custom Audience service.
- To opt out of receiving specific third-party interest-based ads or to learn more about behavioral advertising, visit www.aboutads.info/choices. Note that if you opt out of behavioral advertising, you will continue to see advertisements, but they will not be customized to your interests. Additionally, removing browser cookies can erase the cookie preferences you have set, meaning you may need to opt out again.
Blogs, Testimonials, and Discussion Boards
Our Service may occasionally provide publicly-accessible blogs, testimonials, or discussion boards. The information you submit in these sections might be read, collected, and used by others who access them. To ask for the removal of your information from blogs, customer reviews, or forums, please contact us here. Be aware that in some instances, we might be unable to remove your information.
Our Security Protocols
- The protection of your information is a priority for us. We employ suitable technical and organizational measures to defend your information against unauthorized access, disclosure, and loss. During transmission across the Internet, we use encryption technology, including up-to-date industry-standard encryption protocols, to safeguard personal information in specific areas of our websites. Our payment service provider is PCI-compliant and operates over a secure network. If you have any concerns about the security of your information, please contact us legal@floorbox.us
- We advise you to take reasonable steps to secure your password and computer to prevent unauthorized access to your account. If you are using a public computer in a place like a library or an internet café, remember to log out of your account and close your browser window.
- FLOORBOX TAKES REASONABLE MEASURES TO ENSURE THAT PII OF USERS IS NOT DISCLOSED. FLOORBOX CANNOT AND DOES NOT, HOWEVER, GUARANTEE THAT PII WILL NOT BE MISSAPROPRIATED, INTERCEPTED, DELETED, DESTROYED, OR USED BY UNAUTHORIZED PERSONS IN SPITE OF PRECAUTIONS TAKEN BY FLOORBOX TO PREVENT SUCH OCCURANCES. YOU AGREE NOT TO HOLD FLOORBOX LIABLE FOR ANY LOSS OR DAMAGE OF ANY SORT INCURRED AS A RESULT OF ANY SUCH MISSAPROPRIATION, INTERCEPTION, DELETION, DESTRUCTION, OR MISUSE OF INFORMATION.
Retaining Your Information
- We will retain your information for as long as you maintain an account or as long as necessary to fulfill the purpose it was collected for, as explained to you during the collection process. We may also store some of your information to comply with legal or regulatory requirements, resolve disputes, prevent fraud or abuse, enforce our Terms of Use, or for other legitimate purposes.
- Once there is no longer a need to retain your information, we will either delete it from our systems or anonymize it, ensuring it no longer identifies you.
Children's Data Protection
- The Site, App, and Service are not intended for children, and we do not purposefully collect data from children under 13 years of age. If you are a parent or guardian and suspect that we have information about your child, please get in touch with us customerservice@floorbox.us.
- For more information on how to keep your child safe online, visit the FTC's www.OnGuardOnline.gov
Data Rights for California Residents
- Under the California Consumer Privacy Act (CCPA), residents of California have specific rights. Please refer to the information below for more details. As allowed by the CCPA, FLOORBOX might ask you to confirm certain personal details so that we can confirm your identity and properly process your request.
- Delete My Personal Data: By writing to us at legal@floorbox.us you can request FLOORBOX to remove your personal data and instruct its service providers to do the same. After receiving your submission, FLOORBOX will (in compliance with the law) eliminate your personal data and notify you if any exceptions occur during this process. Note that removing your personal data will result in the closure of your account, which may impact your experience on FLOORBOX during future visits.
- Access My Personal Data By writing to us at legal@floorbox.us you can ask FLOORBOX to provide you with a copy of the personal data we hold about you. You can make this request up to two times within a rolling twelve-month period. The information provided may be limited to personal data we collected about you in the previous 12 months. Please specify in your request if you would like any of the following information or have a more precise request:
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- The types of personal data FLOORBOX has gathered about you.
- The sources from which FLOORBOX obtains your personal data.
- The business or commercial purposes for collecting or selling your personal data.
- The categories of third parties with whom FLOORBOX shares your personal data.
- The specific pieces of personal data FLOORBOX has collected about you.
- Opt-Out of the Sale of My Personal Data: Occasionally, FLOORBOX may transfer your information to third parties in a manner that could be regarded as a "sale" under the CCPA. The term "sale" is extensive and includes regular marketing activities in which FLOORBOX is involved.
- In terms of data categories, FloorBox manages and transfers the following: Personal Identifiers are transferred, while Protected Characteristics are not applicable (N/A). Commercial Data is transferred, but Biometric Details are not applicable. Internet and Other Network Activity is transferred, whereas Customer Geolocation, Sensory Information (Audio, Visual, Olfactory), Employment-Related Data, and Education Information are all not applicable. Lastly, Inferences Concerning Any of the Above are transferred.
- As a resident of California, you can opt out of these data transfers by writing to us at legal@floorbox.us and indicating your preferences. Keep in mind that submitting this request will not exclude you from all marketing activities, but only those classified as a "sale" under the CCPA.
- You may also appoint an authorized representative to make a request on your behalf. Before addressing your request, we will verify your identity by cross-referencing any provided identification information with the data we have on file for you. Exercising your privacy rights will not result in discriminatory treatment.
- While FLOORBOX will not discriminate against you for exercising any of these rights, you may lose access to specific features or the ability to engage with certain programs or offers due to alterations in the personal information FLOORBOX has access to after complying with your privacy request(s).
- For any questions regarding your rights as a California resident, please contact us via email at legal@floorbox.us
Data Protection for Non-US Visitors
- The Service is hosted in North America. If you access the Service from outside the United States, your data may be transferred to, stored, and processed in the United States in compliance with this Privacy Policy and relevant US laws. Be aware that data protection and other applicable laws in the United States might not be as extensive as those in your country or may differ from the data protection or consumer protection laws in your country. By utilizing the Service, you consent to the transfer of your data to our facilities as outlined in this Privacy Policy.
Data Security
- All data is securely and exclusively hosted in a data center. Roles are defined to manage access to any and all PII. To prevent unauthorized access to your personal information, maintain data accuracy, and ensure the correct use of such information, we have put in place physical, electronic, and managerial procedures as well as encryption and transaction security software to attempt to safeguard and secure the information we obtain from its website or App. However, o safeguards or security procedures or software is completely effective, and we do not guarantee the absolute security of any information provided to us or obtained through use of our website or App.
Updates to this Privacy Policy
- Policy Occasionally, we may update this Privacy Policy to accommodate new methods of processing your information. When we make alterations to this Privacy Policy, we will modify the "Last Updated" date at the top of this page. The updated Privacy Policy will be immediately effective upon being posted on the Service. If we implement significant changes that impact your information, we will notify you of these changes through the Site, the App, via email, or another mode of communication. We encourage you to check this page regularly for the most recent information on our privacy practices.
Reaching Out to Us
- We truly value the feedback from our customers. Please don't hesitate to get in touch with us customerservice@floorbox.us at our US Legal department address.